Monday, March 25, 2013

Sets In Motion

The motives are not modest: Sets In Motion will be the most progressive women’s wakeboard project the sport has ever seen. The project isn’t to promote any one brand or any one athlete – it’s meant to showcase the best that these world-class female athletes have to offer. The outcome, as you will see, is an all-female, multi-media project, filmed at locations around the globe, with the best women’s wakeboarders exceeding even their own limits – both on and off the water.

The idea is to inspire the current generation, along with future generations, by giving these women a platform to reach deep into their bag of tricks and demonstrate just how deep the talent well goes. The series will include the top women’s athletes along with up-and-coming talents in a multiple webisode series format, filmed throughout the 2012/2013 season and packed with action and progression.

 “Women’s wakeboarding has progressed so much over the past few years, but there really isn’t a platform for us to showcase it,” said Amber Wing, who recently landed a trick (the double-flip) that some of the guys haven’t yet mastered. “I wanted to create something for Women in Wake with no focus on an individual girl or sponsor – I want to work with every athlete and all of the supporting sponsors. I wanted to have something that helps to motivate the girls and in turn progresses the sport by bringing new tricks to the stage to excite our fans even more."

  SETS IN MOTION INTRO